Jack

 

And the Winner is …

  • May 20 2014
And the Winner is …

JACK Arts is thrilled to announce that Jonathan Cape, an imprint of Random House (and one of our favourite clients), has only gone and won an award for Best Imprint at the Bookseller Industry Awards!

We’d like to think our work on  the title – Bridget Jones, Mad About the Boy – had something to do with it. Here’s a reminder of the campaign for those who missed it …

JACK Arts managed and executed a bespoke outdoor and experiential campaign to support the release of the title in October 2013. The impactful 96 sheet poster campaign was rolled out alongside an experiential activation which saw a dedicated street team seed branded product (the chocolate bars went down a treat!) and flyers to drive traffic to book signings in key city locations.

And the Winner is …
 
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