Beats by Dre take on the 2014 FIFA World Cup
JACK was recruited by media agency, Mission, to support the above the line Beats by Dre campaign, ‘The Game before the Game’, launched alongside the World Cup festivities.
The aim was to generate awareness amongst a demographic of football enthusiasts ensuring the brand was front of mind during this prolific sporting event. Using our extensive portfolio of European owned sites in key locations, JACK executed an out of home solution that saw ‘The Game Before the Game’ campaign messaging hit the streets of London, Manchester, Milan, Berlin, Paris and Barcelona.
All sites were selected based on their proximity to city centres, spectator venues, drinking hubs and transport links. The viral video, reinforced by the campaign artwork and CTA, has reached just over 18.5 million views on YouTube so far!