BRITISH SUMMER TIME
The team at Diabolical takes great pride in supporting the music industry with creative outdoor media campaigns and this year’s multi-phase campaign for British Summer Time, a London festival in Hyde Park, is likely the most inspiring yet.
Diabolical have used our portfolio of sites to roll out a sequence of campaign artwork to promote the festival dates and create buzz around the headliner announcements, helping drive engagement and build anticipation about the forthcoming event. Aside from owning the outdoor media planning and execution, Diabolical reinforced the campaign messaging by taking to the streets to flyer gigs, venues, bars and restaurants with high footfall of the target festival audience – further driving reach and interaction.
You’ve probably already seen the takeovers for Black Sabbath, Tom Jones, McBusted, Neil Young and The Libertines. If you thought that was it – think again. We can now exclusively reveal that there is more to come. Yep, this week will see the final installation of the campaign with the announcement of one last headline act – all coming to a billboard near you. Keep your eyes peeled!