Choose your own path with Yardie
The new film release Yardie follows the story of Dennis, who witnesses his brother’s murder as a young boy in Jamaica – an event which changes the course of his life forever. Based on Victor Headley’s 1992 novel, Idris Elba’s directorial debut follows Dennis to 1980’s London ten years later, on a mission for the gang leader who took him in as a child. Here Dennis reunites with his girlfriend and daughter, gets caught up in a mafia war and avenges the death of his brother.
First screened at the 2018 Sundance Film Festival, we were excited to work with Target Media on the poster campaign to promote its general release. With 4 sheet and 48 sheet posters across the capital, everywhere from Hackney to Brixton, the bold and distinctive creative took us back to the eighties.
Yardie is out in cinemas on 31st August 2018 – make sure to check it out!