Join the Ecover clean world revolution
Clean world crusaders Ecover have continued their quest to help us all live clean with their latest campaign against single-use plastic. Going a step beyond providing eco-friendly and biodegradable cleaning products, they’ve now also pledged that all of their bottles will be made from 100% recycled plastic by 2020. This means that each Ecover bottle will have a carbon footprint that is 70% smaller than the virgin plastic bottles that other companies use.
We were excited to help spread the word of their #LetsLiveClean movement on the streets of London. Working with Kinetic, we transformed our sites around the capital into a campaign against virgin plastic with huge site takeovers and 48 sheet billboards. The creative was hard to miss and the message was even clearer – just another reason to switch to Ecover and join the clean world revolution.
Find out more about Ecover here.