Dress Normal for GAP
Jack recently worked with Talon Outdoor to position posters across our key London sites promoting the latest Gap campaign, Dress Normal. Featuring, Mad Men’s, Elisabeth Moss, Girls actress Zosia Mamet, Angelica Huston, Michael K Williams from Boardwalk Empire, True Blood’s, Luke Grimes and Hunger Games Jena Malone. The campaign depicts the stars being ‘normal’ and wearing the clothes in what has been fashioned as ‘Normcore’, the unisex fashion trend characterised by wearers that do not wish to be distinguished by their clothing.
The campaign was also supported by a series of promotional films created by Academy-Award nominated director, David Fincher, whose film credits include Fight Club, House of Cards and the upcoming Gone Girl. Watch them all here.