Jack goes underground with Vans
JACK’s recent poster campaign sees us promoting the upcoming Vans project at the Old Vic Tunnels. House of Vans opens tomorrow and will see the brand going underground at five of the tunnels under Waterloo Station, playing host to the only indoor skate park in London, plus a cinema, music venue, art gallery, bars and restaurants. There will also be a museum showcasing some of Vans most iconic products, but the brand insists there will be no Vans products for sale; instead the brand is looking to set up a creative space in London. “We want this to be a stepping stone for artists and creatives in London. This is a way of showcasing the brand experience – we want to be synonymous with creativity.” Marketing Vice President, Jeremy De Millard.