Balcony Roadshow for Jonathan Antoine
Creative music marketing agency, Diabolical worked with Sony Music and Britain’s Got Talent runner-up, Jonathan Antoine to promote his debut album, Tenore, with a series of free pop-up events across the UK.
The team sourced, managed and supported the classical singers Balcony Roadshow over four days in Newcastle, Manchester, Birmingham and Cardiff. Sourcing locations for the singer to entertain unsuspecting crowds in a series of pop up events bringing classical music to popular city centre locations including Manchester Cathedral and Birmingham’s iconic Bullring.
The roadshow culminates with the 19 year-old tenor taking to the stage to close this year’s iTunes Festival performing as special guest of legendary opera star, Placido Domingo at The Roundhouse, London.