New Balance help make the London Marathon everybody’s race
This weekend more than 50,000 people will take to the streets of the capital, as the iconic Virgin Money London Marathon is held. Elite athletes will compete to be the best in the world, whilst average Joe’s will run to raise money for charity in the best fancy dress money can buy. One thing is certain – the Virgin Money London Marathon will bring the city together in a celebration of sporting achievement.
This year sportswear giant New Balance renewed their sponsorship of the Virgin Money London Marathon, becoming the official clothing and footwear partner. Their collection offers an incredible range of running shoes and sportswear to suit each individual style and help everyone achieve their marathon goals. We were excited to work with Kinetic on the outdoor campaign for “Everybody’s race”. Look out for the posters all around London now, including everything from 48 sheet billboards to 4 sheet takeovers.
Good luck to everyone running this Sunday!