PINBALL FUN FOR MURAKAMI
Hot off the heels of the paperback publication of Murakami’s book, Colorless Tsukuru Tazaki Years of Pilgrimage, for which Jack Arts ran a multi-layered campaign including projections, billboards and posters around the UK, the Jack team have executed another fabulous campaign for Murakami’s second novel, Wind/Pinball. We have designed and rebranded retro pinball machines, positioned in Waterstones, London and Glasgow. Customers can go head-to-head in a pinball battle and share their high scores on social media using the hashtag #murakamipinball, with the highest scores each day winning a signed copy of Wind/Pinball. If you’re in the area, make sure you pop in for some pinball fun!