Boxfresh – in the right place at the right time since ’89
We’ve worked with Boxfresh a lot over the years. Wearing their mantra on their sleeves more than ever before with a new campaign, they came to us to ensure they were walking the walk not just talking the talk…
The street brand had – for the first time in their reputable history – become a lead sponsor of the NME Awards. Jack wasted no time in ceasing the opportunity of getting in front of the existing crowds to further Boxfresh’s reach. First off, we positioned multiple design railing boards – featuring the likes of Carl Barat & Man Like Me – alongside the queue at every gig throughout a 30 night long tour. Second up was bespoke artwork of Boxfresh product onto street shutters. Chosen for their close proximity to the host venues in London we secured a repeat message was conveyed to gig-goers on their way to and from the tube. To many, combining these formats proved that Boxfresh hasn’t only been in the right place, at the right time since ’89 but will be for many more years to come.
Boxfresh - street shutter
Boxfresh - street shutter
Boxfresh - street shutter
Boxfresh - railing boards, Newcastle
Boxfresh - railing boards, Brixton
Boxfresh - railing boards