We proposed a two week multi layered campaign that began with the distribution of 2,000,000 Diesel bank notes offering a generous discount. Bundles of cash were left lying around in unexpected places; spilling out of open briefcases, sports bags, handbags, individual notes left on café tables, in bars, taxis, buses, gigs, cinemas etc throughout key UK cities. The sale weekend generated a 30% uplift in sales which exceeded targets.

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