When the renowned high street retailer came to us with their latest in a long line of thought-provoking marketing campaigns, we were asked to take to the street in order to let the UK decide for themselves…

Working directly with French Connection, we conceived and implemented a multi-platform campaign utilising three of the most reliable strings to our bow… Unconventional space, street level outdoor and assisted discovery – taking the form of high impact projections, a nationwide authorised flyposting campaign and the ambient placement of some intriguing ‘photo negative’ flyers – we started in London with Fashion Week and spread throughout the UK. The most eye-catching out-of-home imagery of the year so far?

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