Heineken Walk-In Fridge

Briefed by AKQA, we designed and built a real life version of the walk-in fridge from a TV ad Consumers were tempted in via an online campaign. Greeted by mysterious doormen, guests spent 10 minutes being entertained by an illusionist. Our favourite bit? The moment the 6 sheet ad unit opened to reveal the stunningly lit interior. A classic project.

Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken walk-in fridge
Heineken Walk-In Fridge