This is one of our favourite examples of Jack’s theatrical approach to street teams.

We created real buzz around the IKEA mattress range to stimulate sales of end of season stock through our Mattress Display Team stunt, who burst out of an “A-Team style” van and put on a gymnastics show ending in them ‘falling asleep’ on the comfy mattresses.

Activated in Leeds, Nottingham, Bristol, Cardiff and Glasgow the mattresses went on to sell out ahead of schedule.

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