Levi’s 501 ButtonFly
When Levi’s were invigorating the 501 range, we got briefed to source a range of bespoke sites which would house a set of handmade Buttonfly/Butterfly installations.
Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.
And, it garnered over 5,000,000 OTS in areas that fitted the target audience.
Levis 501 Unbuttoned, White Row, London
Levis 501 Unbuttoned, Pratt St, London
Levis 501 Unbuttoned, Old St, London
Levis 501 Unbuttoned, Inverness St, London
Levis 501 Unbuttoned, The Enterprise, London
Levis 501 Unbuttoned, Berwick St, London
Levis 501 Unbuttoned, Bacon St, London
Levi's Buttonfly 501 Installation, Old St, London