Working directly with French Connection, we conceived and implemented a multi-platform campaign utilising three of the most reliable strings to our bow… Unconventional space, street level outdoor and assisted discovery – taking the form of high impact projections, a nationwide authorised flyposting campaign and the ambient placement of some intriguing ‘photo negative’ flyers – we started in London with Fashion Week and spread throughout the UK. The most eye-catching out-of-home imagery of the year so far?

The street brand had – for the first time in their reputable history – become a lead sponsor of the NME Awards. Jack wasted no time in ceasing the opportunity of getting in front of the existing crowds to further Boxfresh’s reach. First off, we positioned multiple design railing boards – featuring the likes of Carl Barat & Man Like Me – alongside the queue at every gig throughout a 30 night long tour. Second up was bespoke artwork of Boxfresh product onto street shutters. Chosen for their close proximity to the host venues in London we secured a repeat message was conveyed to gig-goers on their way to and from the tube. To many, combining these formats proved that Boxfresh hasn’t only been in the right place, at the right time since ’89 but will be for many more years to come.

Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.

And, it garnered over 5,000,000 OTS in areas that fitted the target audience.

Special builds are a great way to attract attention on the streets. We’ve delivered grass billboards, museum style galleries, touring shoe boxes and bespoke graffiti pieces which have been installed on our own sites, or bespoke hires in the UK and Europe.