42nd Street, Broadway’s biggest show, has come to the West End’s biggest stage at the Theatre Royal Drury Lane, with an all-singing, high-kicking cast of over 50. To mark its launch in a playful way, we teamed up with Shine Creative Solutions to rollout a multi-layered campaign in central London, which included projections, faux American street signs, pavement graffiti and vinyl shoe prints dotted around town.
- Multi-layered campaign to promote 42nd Street
- Projections, faux American street signs, pavement graffiti, vinyl shoe prints
- Central London