Jack

42nd Street

Multi-layered campaign

42nd Street, Broadway’s biggest show, has come to the West End’s biggest stage at the Theatre Royal Drury Lane, with an all-singing, high-kicking cast of over 50. To mark its launch in a playful way, we teamed up with Shine Creative Solutions to rollout a multi-layered campaign in central London, which included projections, faux American street signs, pavement graffiti and vinyl shoe prints dotted around town. 

CAMPAIGN INSIGHTS
  • Multi-layered campaign to promote 42nd Street 
  • Projections, faux American street signs, pavement graffiti, vinyl shoe prints 
  • Central London
42nd Street - Multi-layered ambient campaign42nd Street - Multi-layered ambient campaign42nd Street - Multi-layered ambient campaign
42nd Street - Multi-layered ambient campaign42nd Street - Multi-layered ambient campaign42nd Street - Multi-layered ambient campaign42nd Street - Multi-layered ambient campaign

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