Jack

Ace & Tate

Me, Myself & I

Premium eyewear brand Ace & Tate launched their first ever global advertising campaign in early 2018. In a new creative direction, the vogue Dutch brand chose to focus on the people behind the frames, profiling real people in a celebration of individuality. The campaign, entitled “Me, Myself & I”, encouraged consumers not to be defined by a single style of frame with “eyewear for every side of you”.

We were excited to work directly with Ace & Tate on the out-of-home campaign, taking the colourful and distinctive artwork to the streets of London. In key locations, from Westminster to Shoreditch, the bespoke creative took over 4 sheet posters sites, billboards and shutters, creating high impact and eye-catching outdoor advertising.

CAMPAIGN INSIGHTS
  • Campaign to promote new Ace & Tate range
  • Posters and takeovers
  • London
Ace & Tate Eyewear London Out-of-home CampaignAce & Tate Eyewear London Out-of-home CampaignAce & Tate Eyewear London Out-of-home CampaignAce & Tate Eyewear London Out-of-home CampaignAce & Tate Eyewear London Out-of-home Campaign

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