Premium eyewear brand Ace & Tate launched their first ever global advertising campaign in early 2018. In a new creative direction, the vogue Dutch brand chose to focus on the people behind the frames, profiling real people in a celebration of individuality. The campaign, entitled “Me, Myself & I”, encouraged consumers not to be defined by a single style of frame with “eyewear for every side of you”.
We were excited to work directly with Ace & Tate on the out-of-home campaign, taking the colourful and distinctive artwork to the streets of London. In key locations, from Westminster to Shoreditch, the bespoke creative took over 4 sheet posters sites, billboards and shutters, creating high impact and eye-catching outdoor advertising.
- Campaign to promote new Ace & Tate range
- Posters and takeovers