Following on from their hugely successful Oyster card collaboration, Adidas and TfL teamed up once again at the end of 2018 on two new Originals drops. The first saw iconic designs being reimagined in purple – the vibrant new colour for the Elizabeth line, due to open officially in 2019. The second paid tribute to other underground lines, with vintage styles reworked to include different tube logos on the heels.
We worked with Kinetic on a huge campaign to promote the eagerly anticipated and highly sort after shoes. The bold, edgy creative took over our billboards, shutters and 4 sheet poster sites throughout the trendiest areas of London.
- Campaign for Adidas Originals x TfL
- Posters and billboards