Arket is H&M’s newest brand – for those who aren’t already well acquainted its the retail group’s hotly anticipated fast-fashion disrupter. Arket finds its niche between the clean cuts of COS and the prints and silhouettes of & Other Stories, calling itself a “modern-day market”, offering essential products for men, women, children and the home. To launch the brand we executed a high impact poster campaign which included 4 sheets and takeovers across London.
- Campaign to promote H&M’s newest brand Arket
- Posters & takeovers
- London wide campaign