In 2018 ASOS launched its most gender fluid fashion sub-brand yet. Built by a roster of Gen Z collaborators, Collusion is billed as the ultimate inclusive and experimental brand, pledging to be totally animal free, sustainable, and more size-inclusive than ever. The launch campaign included 100 short films of individuals, who were all recruited via a poster-led casting call. The campaign selected all of its stars regardless of ethnicity, size, gender or identity – the only caveat being that they were all born in the year 2000.
We were excited to work with Good Stuff to spread word of the casting call on the streets of Manchester and Birmingham, with large billboards and 4 sheet posters of the campaign taking over key central city locations – the Gen Z audience couldn’t fail to notice.
- Campaign for ASOS Collusion
- Billboards and Posters