Jack

Beyonce

Ivy Park

The ever so popular Queen B, otherwise known as Bey, has launched her new active wear range Ivy Park in partnership with Top Shop. The pop star wanted to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. Ahead of its launch, we worked with Top Shop on a high impact poster campaign which covered London and New York. The multi format campaign included a combination of 4 sheets, 48 sheets and takover sites.

CAMPAIGN INSIGHTS
  • Campaign to promote the launch of Ivy Park
  • Multi format poster advertising 
  • Campaign executed in London and New York


Beyonce | Ivy Park - London
Beyonce | Ivy Park - LondonBeyonce | Ivy Park - London
Beyonce | Ivy Park - LondonBeyonce | Ivy Park - LondonBeyonce | Ivy Park - New YorkBeyonce | Ivy Park - New York
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