Spurred by the success of Black Mirror, spinoff Bandersnatch has now hit our screens. The show centres around a young programmer who begins to question reality as he adapts a dark fantasy novel into a video game. A mind-bending tale with multiple endings.
We were excited to team up directly once again with Netflix on the out-of-home campaign. The poster creative was just as immersive as the show, not mentioning the online streaming service but instead featuring 80s video games which reference episodes from the Black Mirror anthology.
The poster campaign also ran a meta Tuckersoft job advert for budding computer game designers – much like the one that Stefan responds to in Bandersnatch. The 4 sheet posters popped up everywhere across the UK alongside eery 48 sheet billboards, and the original designs certainly got fans excited with many taking to their socials to shout about the work.
- Campaign for Netflix Bandersnatch
- Posters, Billboards