This campaign dates back to 2007, but stands the test of time.
Jack created an integrated outdoor and online competition to design your own poster. Users were invited to download artwork from the website, create their own stencil, photograph it, upload their work, then rate others.
This was supported by nationwide outdoor activity on our sites, bespoke installations and a stencil campaign. Finally, print and online media partners pushed the concept.
The whole campaign was seeded and leveraged through social media, and is a great example of the online/offline integrated creative campaign.