Jack

Converse

Boots Bike

As part of ‘The right to go outside campaign’ and to raise awareness of Converse’s new outdoor boot range, we sourced, customised and subtly branded a vintage motorbike and sent our ruggedly-styled biker out on the streets of London to hand out free Converse boots. Over 600 free boots were given out over 5 days of wintery weather conditions around London’s cultural hotspots. Special ‘fan stops’ were carried out where Facebook fans of Converse were given a specific location and password in exchange for a free pair of boots. The whole activity was a roaring success, with Converse reaffirming itself as the most adventurous brand in the footwear sector and building brand loyalty with its ‘Randon Acts of Converse’.

CAMPAIGN INSIGHTS
  • Campaign objective was to raise awareness of Converse’s new outdoor boot range
  • Customised and subtly branded vintage motorbike was driven around London, giving away free Boots to promote the new range


Converse | Boots Bike
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