Jack

Deadpool

UK film release

With Deadpool hitting our screens this month, you’ve probably seen the playful out-of-home marketing campaign popping up all around you. We’ve been a part of this marketing siege, using our poster sites to really show off the film. Jack teamed up with Rapport on a multi-format poster campaign to build awareness for its UK release. Playing on the anti-hero alter ego of the star character, the artwork was designed to be irreverent and cheeky, acting as a bit of a teaser. To get the word on street we plastered the artwork across a mixture of our 4 sheet and 48 sheet sites across the UK. The campaign as a whole received a huge amount of kudos in ad land for its creative concept and unconventional execution.

CAMPAIGN INSIGHTS
  • Campaign to promote the UK release of Deadpool 
  • Multi-format poster campaign
  •  Activated across the UK 


Deadpool | UK film release
Deadpool | UK film releaseDeadpool | UK film releaseDeadpool | UK film releaseDeadpool | UK film releaseDeadpool | UK film releaseDeadpool | UK film release

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