With Deadpool hitting our screens this month, you’ve probably seen the playful out-of-home marketing campaign popping up all around you. We’ve been a part of this marketing siege, using our poster sites to really show off the film. Jack teamed up with Rapport on a multi-format poster campaign to build awareness for its UK release. Playing on the anti-hero alter ego of the star character, the artwork was designed to be irreverent and cheeky, acting as a bit of a teaser. To get the word on street we plastered the artwork across a mixture of our 4 sheet and 48 sheet sites across the UK. The campaign as a whole received a huge amount of kudos in ad land for its creative concept and unconventional execution.