Jack

DKNY

#WeAreNYC

Jack was commissioned by Multiply UK to run an outdoor campaign for DKNY’s latest collection inspired by New York. Isn’t New York for everyone?’ depicts the faces of everyday New Yorkers, fronted by singer Rita Ora. A video for the campaign was posted on the micro site dknywearenyc.com and the public were encouraged to share their own New York story’s, moments or experiences via #WeAreNYC.

CAMPAIGN INSIGHTS
  • OTS 6,740,488
  • Central London locations
  • All sites were chosen because of their proximity to gig venues, transport links, drinking hubs and areas of high pedestrian footfall, maximizing exposure while also ensuring the audience reached was relevant to the DKNY customer profile.


DKNY | #WeAreNYC
DKNY | #WeAreNYCDKNY | #WeAreNYCDKNY | #WeAreNYCDKNY | #WeAreNYCDKNY | #WeAreNYCDKNY | #WeAreNYCDKNY | #WeAreNYC
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