Jack

Dr. Martens

Stand For Something

Jack worked with Goodstuff Communications to create a campaign with a difference to promote Dr.Martens latest range, Spirit of 69. Using local ska bands dressed in Dr.Martens clothing the Jack team organised a series of busking sessions outside flagship stores in London, Newcastle, Bristol and Milton Keynes. The campaign harnessed the band’s as well as the brand’s popularity on social media sites, driving people to the live street sessions, giving them the opportunity to pick up discount vouchers to spend in Dr.Martens stores.

The Jack team also managed the recording of footage of The Skints performing on London’s underground for a promotional video to further support the campaign.

CAMPAIGN INSIGHTS
  • London, Newcastle, Bristol and Milton Keynes
  • All sites were chosen based on proximity to busy high streets and city centres, Dr. Martens stores and transport hubs.
  • The campaign was supported across social media sites using the hashtag #standforsomething


Dr. Martens | Stand For Something
Dr. Martens | Stand For SomethingDr. Martens | Stand For SomethingDr. Martens | Stand For SomethingDr. Martens | Stand For SomethingDr. Martens | Stand For SomethingDr. Martens | Stand For Something

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