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Elizabeth Strout

My name is Lucy Barton

Best-selling author Elizabeth Strout is back with a new novel, My name is Lucy Barton. It tells the story of a time when Lucy was hospitalised for almost nine weeks, following complications arising from the removal of her appendix. During this time her long lost mother would regularly visit her, reigniting their relationship once again. To cause intrigue on the street we created a special build to replicate the book cover on two of our most popular sites in London, Old Street and Hammersmith Olympia – this incorporated a 3D window, which gave people passing by a peek into what Lucy saw when she looked out of her hospital window.

CAMPAIGN INSIGHTS
  • Campaign to promote Elizabeth Strout’s new novel
  • Special build 
  • Old Street, Hammersmith Olympia 
Elizabeth Strod - My name is Lucy BartonElizabeth Strod - My name is Lucy BartonElizabeth Strod - My name is Lucy Barton

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