We teamed up with VCCP to introduce O2’s blue rabbits to UK with a series of posters. These fury friends were a symbol of curiosity, beckoning the public to try new things and visit new places. If you followed the rabbit, you would gain access to unforgettable live experiences across the country. For a bit of fun, commuters on the street were given the chance to grow a pair of rabbit ears and whiskers by snapchatting our posters.
- Campaign to promote O2’s live events
- Poster campaign
- UK wide