Jack

Fox International

Post Apocalyptic Fairground

Jack created a post apocalyptic fairground for Fox as part of Sky’s biennial summer festival ‘Sky Show 2013’- an adult event for Sky employees, family and friends.

Despite the threat of imminent fun, brave consumers joined the resistance to fight alien invasion, battling it out in the Falling Skies shooting gallery. For the lovers not the fighters Da Vinci’s Demons mysterious Turk was on hand reading palms and tarot cards whilst the smell of fresh apop-alypitic corn proved impossible to resist.

Jack designed and built this distinct Fox brand experience which saw over 400 consumers interact with the brand in a fun and memorable experience.

CAMPAIGN INSIGHTS
  • Experiential campaign to promote Fox as part of Sky’s biennial summer festival ‘Sky Show 2013’
  • Jack created a post apocalyptic fairground for Fox
  • Over 400 consumers interacted with the brand


Fox International | Post Apocalyptic Fairground
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