Jack

Fullers Frontier

We teamed up with Rapport, to help promote Fuller’s craft lager brand, Frontier with a media first campaign, bringing together OOH and social. The #FindFlavour campaign included a series of seemingly ‘blank’ outdoor posters in East London, embedded with hidden messages. People on the street were invited to Instagram the posters to enter a prize draw.

CAMPAIGN INSIGHTS
  • Media first campaign 
  • Hidden messages embedded in posters that can only be revealed using Instagram 
  • East London sites 
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