We teamed up with Rapport, to help promote Fuller’s craft lager brand, Frontier with a media first campaign, bringing together OOH and social. The #FindFlavour campaign included a series of seemingly ‘blank’ outdoor posters in East London, embedded with hidden messages. People on the street were invited to Instagram the posters to enter a prize draw.
- Media first campaign
- Hidden messages embedded in posters that can only be revealed using Instagram
- East London sites