To launch its 1969 spring campaign, GAP has focused on classic denim, signalling the return of a “great American jean”. Their fabulous artwork includes models exuding pure effortless cool in a mix of patchwork, distressed and boot cut styles. To really show off their range, we worked with Talon to execute a high impact poster campaign, which included a show stopping takeover site in Shoredtich and other billboard sites across London.
