Jack

Gap

Dress Normal

Jack worked with media agency, MJ Media to create a campaign to promote VANS stores in Italy, executing campaigns in Rome, Padova and Turin.
Working with Talon Outdoor, Jack created this campaign to launch GAP’s A/W14 collection, which saw celebrities wearing key pieces from Gap’s latest line that they believe embodies the slogan ‘Dress Normal’ in every day life.

Featuring among others, Mad Men’s, Elisabeth Moss, Girls actress Zosia Mamet, Angelica Huston, Michael K Williams from Boardwalk Empire, True Blood’s, Luke Grimes and Hunger Games Jena Malone. The campaign depicts the stars being ‘normal’ and wearing the clothes in what has been fashioned as ‘Normcore’, the unisex fashion trend characterised by wearers that do not wish to be distinguished by their clothing.

Jack positioned posters across key central London sites, focusing on fashion conscious areas such as Broadway Market.

CAMPAIGN INSIGHTS
  • OTS 11,950,500
  • London sites chosen based on their proximity to urban fashion conscious areas, close to high streets, busy retail areas and transport hubs.


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