Earlier this year, Chloé designer Claire Waight Keller succeeded Riccardo Tisci at Givenchy. Keller’s first-ever campaign for the house, which came out this summer, made the case that cats would be next season’s hottest accessory. We teamed up with the Givenchy to promote its Spring 2018 campaign in London, which included a series of teaser posters starring Keller’s feline friends. Following this, “Wanted” posters popped up around London featuring a photo of a glossy black cat with staring eyes, plus the usual tear-off tags that looked like contact information, but were in fact invitations to register on the Givenchy website for tickets to the spring 2018 show. Three winners were chosen to attend.
- Campaign to promote Givenchy’s Spring 2018 campaign
- Monochrome poster takeovers & ‘Wanted’ posters
- London based