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Glossier

Beauty Essentials

Cult beauty brand, Glossier, is transforming the way women use makeup with its barely there beauty products. Has there ever been a brand more on the millennial pulse? Having launched in 2014 by former Vogue staffer, Emily Weiss, the brand has caused a frenzy, now with 2.6 Instagram followers and products selling like hot cakes. To help promote their Beauty Essentials range, we took their dreamy artwork and signature pastel-pink vibes to the streets of London using out a combination of 4 sheets, 48 sheets and takeovers to really maximise standout.

CAMPAIGN INSIGHTS
  • Campaign to promote Glossier’s Beauty Essentials range
  • Posters: 4 sheets, 48 sheets and takeovers
  • London
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