For Gucci 2017 was a year of strong collaborations, which they topped off in October with an incredible partnership with artist Helen Downie – aka Unskilled Worker. The collaboration launched a 40-strong capsule collection, encompassing everything from ready-to-wear to shoes, bags and accessories. We worked with Gucci on a high impact outdoor advertising campaign to support the collection launch, including 4 sheet posters, large format billboards and takeovers across London. The bold and colourful artwork featured Unskilled Worker’s unique and expressionistic characters, which were often repeated across our sites to create a splash and capture the imagination of passers-by. Even the artist herself posted snaps of our London sites, commenting to her 270k Instagram followers, “To see Constance, Grace and Hope on a London street is making me teary!”.
- Campaign to promote Gucci collaboration with Unskilled Worker
- Posters and takeovers
- London based