Jack

Half A King

Harper Collins

Harper Collins wanted to target London’s Comic Con event to promote author Joe Abercrombie’s new young adult fiction novel, Half A King. We built a viking chariot to transport Comic Con attendees from the tube to the Earl’s Court entrance. Actors were dressed in branded tees and viking headgear to entertain the queuing masses outside the venue – they handed out chapter samples and took photos which were then uploaded onto social media.

CAMPAIGN INSIGHTS
  • We built a viking chariot to transport Comic Con attendees between the tube and Earls Court. This was hosted by actors who were tasked with entertaining the crowds and handing out samples.


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