Jack

Heineken

Walk In Fridge

Briefed by AKQA, JACK designed and built a real life version of a walk-in fridge from Heineken’s TV adverts. The walk-in fridge, made famous via the brands online viral campaign and seen by millions worldwide, was recreated behind a 6 sheet poster in the popular Duke of York Square in London. Guests were greeted by mysterious doormen, before being entertained inside by an illusionist. Our favourite bit? The moment the poster ad opened to reveal the stunningly lit interior.

A classic project that received strong media attention both on and offline.

CAMPAIGN INSIGHTS
  • London
  • Popular Duke of York Square in London city centre, close to popular Sloane Square, transport hubs and retailers


‘A pop-up bar disguised as a Heineken Fridge has appeared a stones throw from Sloane Square. I kid you not…its for real and it is awesome!’

Wiliam Wallace (London is Cool – blog)

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