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Herbal Essences

Interactive Billboards

Herbal Essences is on a mission to power the planet. With 17.2% of butterfly species endangered in the UK, we’ve teamed up with the brand to create a series of blooming interactive billboards targeted at people on the street. The first one has popped up in Old street, but keep your eyes peeled for two more to follow in Clapton and Kentish Town. The billboards will feature an impressive 3,000 detachable leaves, all of which contain seeds. When planted, these seeds have the potential to grow 36,000 wildflowers, encouraging a more sustainable habitat for butterflies across London. To further support the campaign, we have launched a nationwide poster campaign that features 4 sheets, 16 sheets, takeovers and standard 48 and 96 sheets.

CAMPAIGN INSIGHTS
  • Campaign for Herbal Essences to save the buterflies
  • posters and special builds
  • London
Herbal Essences interactive billboards embedded with wild flower seedsHerbal Essences interactive billboards embedded with wild flower seedsHerbal Essences interactive billboards embedded with wild flower seedsHerbal Essences interactive billboards embedded with wild flower seeds

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