Jack

House of Vans

Event Promotion

Jack was proud to work with MJ Media on a campaign to promote the launch of the House Of Vans, a new music and lifestyle experience at the Old Vic Tunnels under London’s Waterloo.

This extended out of home advertising campaign appeared in numerous forms across the streets of London, including video projections onto iconic landmarks and statement poster site takeovers and targeted clean graffiti.

The campaign gathered momentum leading up to the opening night, creating awareness, excitement and resulting in a huge increase in social media via the hashtag #HOUSEOFVANS.

CAMPAIGN INSIGHTS
  • Locations in central London: Shoreditch Station, Hoxton Square, Brick Lane
  • PROJECTIONS, MEGA SITES, 96 SHEETS, 48 SHEETS
  • All sites were chosen based on their proximity to transport links, live gig venues and drinking hubs to ensure the audience reach was relevant to the Vans brand.
  • OTS 74,900,000


House of Vans | Event Promotion
House of Vans | Event PromotionHouse of Vans | Event PromotionHouse of Vans | Event PromotionHouse of Vans | Event PromotionHouse of Vans | Event PromotionHouse of Vans | Event Promotion

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