Jack

I AM

Gap

Who is Gap? The American heritage brand’s Spring/Summer 2017 poster campaign answers the question about its own identity through its diverse and relevant casting of models, which includes Grace Elizabeth and Aiden Curtiss amongst others. “I am Gap”, explores simplicity at its finest – resonating deeply with the brand’s legacy. Grace and Aiden are natural beauties, in this simple, timeless and elegant direction to return to the initial question, there is but one answer, they are Gap.

CAMPAIGN INSIGHTS
  • Campaign to promote the GAP SS17 range 
  • Posters 
  • London based  
I AM - GAP London takeoversI AM - GAP London takeoversI AM - GAP London takeoversI AM - GAP London takeoversI AM - GAP London takeovers

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