Jack

Irvine Welsh

A Decent Ride

Irvine Welsh was back on home turf with his latest book ‘A Decent Ride’, leaving his audience in the capable hands of one of his most popular characters ‘Juice’ Terry Lawson. To create some PR buzz around the book, the Jack Arts team organised ‘A Decent Ride’ for the author. We pimped up a taxi and the driver from head to toe, ‘Juice Terry’ style! The lucky Mr Welsh was chauffeured from place to place around London so that he could attend some very important press meetings.

CAMPAIGN INSIGHTS
  • Jack Arts pimped up a taxi and the driver head to toe Juice Terry Style to create PR buzz on the streets of London


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