Jack

Johnnie Walker Red

Go Bold

Jack was recruited by media agency, PS Live, to support the ‘GO BOLD’ Johnnie Walker Red campaign. The activity forms part of a wider campaign that sees the whisky brand launch its new serve with ginger ale through broadcast, digital, social media, murals, guerrilla tactics and a bespoke microsite.

Our portfolio of owned sites were an ideal out of home advertising solution because of their close proximity to popular drinking hubs, clubs and live gigs – thus providing a platform for the campaign in catchment areas with high footfall of the desired target audience. The media placement on these impactful sites in London and Leeds helped create cut-through and reinforced the overarching campaign messaging.

CAMPAIGN INSIGHTS
  • OTS London 33,162,500
  • OTS Leeds 7,350,000
  • All sites in close proximity to drinking hubs


Johnnie Walker Red | Go Bold
Johnnie Walker Red | Go BoldJohnnie Walker Red | Go BoldJohnnie Walker Red | Go BoldJohnnie Walker Red | Go Bold
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