Critically acclaimed thriller series, Killing Eve, had everyone talking when it first aired in September 2018. It told the story of a cat and mouse relationship between MI5 officer Eve Polastri, played by Sandra Oh, and assassin Villanelle, played by Jodie Comer. It interwove comedy and suspense, while challenging stereotypes surrounding the thriller genre. For those of us that eagerly binged the entirety of Killing Eve when it dropped on iPlayer last year, the wait is finally over for series two. We teamed up with the BBC to tease fans with an intriguing outdoor campaign, before the much anticipated second season hit our screens. This included a plethora of provocative billboards across London, featuring messages from Villanelle to Eve such as “Have you seen my girlfriend,” “I’m going to make you sorry, baby,” and “I thought you were special.”, that were then tagged up with a hand written message and Eve’s mobile number a week later. Fans were invited to locate all of Villanelle’s billboards, share their photographs online and call Eve Polastri’s voicemail themselves.
- Campaign for Killing Eve Season Two
- Billboards and 4 sheet takeovers