Jack

Levi’s

501 Buttonfly

When Levi’s were invigorating the 501 range, we got briefed to source a range of bespoke sites which would house a set of handmade Buttonfly/Butterfly installations.

Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.

And, it garnered over 5,000,000 OTS in areas that fitted the target audience.

CAMPAIGN INSIGHTS
  • Campaign objective was to invigorate the Levi’s 501 buttonfly range
  • Handmade butterfly installations and bespoke billboards across London


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