Lululemon is an activewear brand known for its ultra-comfy leggings that started a yoga pants revolution. Their ‘This Is Yoga’ campaign focuses on different people across the globe and how slipping on their stretchiest gear and getting their yoga flow on actually shapes, grounds, and grows their lives. We teamed up with the brand to help spread the word on the street in and around London.
- Campaign to promote Lululemon’s yoga campaign
- London wide campaign