Jack

Microsoft & Atari

UV Graffiti

Jack were delighted to play their part in the recent teaming up of giants Microsoft and Atari to bring some classic Atari arcade games to the web.

Jack worked with fellow agencies, Rapport and UM, to create a campaign to celebrate what can only be described as an epic collaboration an Atari arcade popped up at the red gallery Shoreditch, news of which travelled fast around the World Wide Web.

Meanwhile Jack was busy commissioning the second element of the campaign, involving renowned street artists, who painted large scale interpretations of classic games on three East London walls. A magical element was added to the murals with the artists using neon paint, every night the sites were bathed under UV light making these classic games really come to life, just at the same time as shoreditch’s bars and clubs do.

CAMPAIGN INSIGHTS
  • ALL LOCATIONS CHOSEN ON PROXIMITY TO RELEVANT MUSIC VENUES, POPULAR TOURIST AREAS, RETAIL OUTLETS, TRANSPORT HUBS AND AREAS OF HEAVY FOOTFALL


Microsoft & Atari | London Murals
Microsoft & Atari | London MuralsMicrosoft & Atari | London MuralsMicrosoft & Atari | London MuralsMicrosoft & Atari | London Murals
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