Our first big pavement vinyl application project, this is a project that really demonstrates our freethinking approach to the outdoor environment, and stands the test of time. Despite its scale, it’s a remarkably tasteful concept that doesn’t push too hard to be a brand message. The result is that people remember it far longer.
Jack commissioned an artist to design the artwork, and tightly managed the global installation in the US, UK, South American, Singapore and KL with our London team playing a hands-on role across the project.
With massive PR cut -through and wide consumer interest, it’s a campaign that we constantly refer to.